马年新春联名系列上新,
和Apple苹果共启本命年!
联名产品与配件
Year of the Horse Special Edition Accessories
苹果 x 陈粉丸
Apple x Chen Fenwan
2025
陈粉丸 x 苹果Apple
艺术家陈粉丸携手Apple苹果,开展联名创作,共同推出马年新春版限定配件系列。此次合作涵盖iPhone手机壳、AirPods耳机壳、AirTag保护壳、充电宝及包袋等丰富品类,以鲜明的剪纸艺术风格,为即将到来的马年新春注入独特创意氛围。
Artist Chen Fenwan collaborated with Apple to create a co-branded collection of Chinese New Year special edition accessories for the Year of the Horse. The collaboration includes a wide range of products—such as iPhone cases, AirPods cases, AirTag cases, chargers, and bags—infused with the artist’s distinctive papercutting aesthetic, bringing a vivid and playful artistic atmosphere to the upcoming Chinese New Year.
“作为一位属马的艺术家,‘马’于我而言,是连接自我的符号,我始终以自由与好奇的心态生活和创作。
‘天马行空’是我好奇心的诗意投射,此次创作以‘对称’为对话的起点,就像剪纸的第一步是对折一张纸,自我探索仿佛就是自我对折,每一年在镜像中照见自己,每一年都依然擦亮好奇心。
在我的剪纸世界,天马行空不靠双翼,马尾腾云,卷起想象力,用新的姿态迎接新的一年。”
“ As an artist born in the Year of the Horse, the horse is, for me, a symbol that connects me to myself. I have always approached both life and creation with a spirit of freedom and curiosity.
Heavenly horses galloping through the sky—tianma xingkong—is a poetic projection of that curiosity. The project begins its dialogue with the idea of symmetry, much like the first step in papercutting is to fold a sheet of paper in half. Self-exploration feels like folding the self—each year I encounter my mirrored reflection, and each year I polish and renew my curiosity.
In my papercutting world, heavenly horses do not rely on wings. Their flowing tails gather clouds, stirring imagination, and in new forms they greet the arrival of a new year. ”
iPhone 保护壳新春版
Tech21 FlexQuartz Case (MagSafe compatible) - Year of the Horse Special Edition
iPhone 17 Pro
iPhone Air
iPhone 17 Pro
iPhone 17 Pro Max
Tech21 EvoArt for AirPods - Year of the Horse Special Edition
Tech21 EvoArt for AirTag (2-Pack) - Year of the Horse Special Edition
AirPods AirTag 保护壳新春版
AirTag
AirTag
AirPods 4
AirPods Pro 3
Nimble Champ 10K Charger - Year of the Horse Special Edition
Nimble Fold 3-in-1 Wireless Travel Charger - Year of the Horse Special Edition
移动电源新春版
Nimble Champ 10K Charger
Nimble Fold 3-in-1 Wireless Travel Charger
Bellroy包袋新春版
Laptop Caddy - Year of the Horse Special Edition
Cinch Messenger Bag - Year of the Horse Special Edition
Travel Organizer - Year of the Horse Special Edition
Bellroy Laptop Caddy
Bellroy Cinch Messenger Bag
Bellroy Travel Organizer
粉丸在创作中经常使用iPad,她的剪纸作品中既有“手起刀落”的手工剪纸,也有通过iPad绘制、再结合数控雕刻机械完成的“iPad剪纸”。在此次与苹果的合作中,粉丸将iPad视作新时代的“纸”,Apple Pencil则化身数字时代的“剪刀”。传统剪纸承载着节令祝福,而数字剪纸,则成为她在现实与虚拟、继承与革新之间展开的想象。
Fenwan frequently incorporates the iPad into her creative practice. Her papercutting works encompass both traditional hand-cut pieces created through the direct movement of the blade, and what she calls “iPad Papercutting”—works drawn digitally on the iPad and then realized through CNC cutting technology.
In her collaboration with Apple, Fenwan regards the iPad as the “paper” of the digital age, while the Apple Pencil becomes the “scissors” of a new era. Traditional papercutting carries seasonal blessings and cultural wishes, while digital papercutting opens up a space for imagination between the physical and the virtual, inheritance and innovation.
她尤为钟情于剪纸艺术中“对称”的特性,于她而已,对称不仅仅意味着视觉的平衡,更蕴含着东方文化中关于吉祥、和谐与时序流转的哲学意象。将传统文化、现代创意与对称美学相融合,她以马的灵动与生命力为核心灵感,采用粉色、红色、橙色与黄色的鲜明渐变设计,重新诠释了生肖马的形象。
She has always been drawn to the quality of symmetry in papercutting. For Fenwan, symmetry is not merely a visual balance, but also embodies an Eastern philosophical understanding of auspiciousness, harmony, and the cyclical flow of time. By bringing together traditional culture, contemporary creativity, and the aesthetics of symmetry, she takes the horse’s vitality and dynamic spirit as the core inspiration, reinterpreting the zodiac horse through vivid gradients of pink, red, orange, and yellow.
创作初期草图,此时iPhone 17系列还未发售,使用的demo为iPhone 16 Pro。
Early concept sketches. At this stage, the iPhone 17 series had not been released, so the demo used above was an iPhone 16 Pro.
为了让更多人感受剪纸艺术与数字创作的魅力,此次合作同步推出两场线上及线下互动活动:1月10日下午,粉丸现身上海苹果Apple静安门店,主持Today at Apple新春系列课程之“工作坊:跟着陈粉丸用iPad创作马年手机墙纸”,现场分享创作故事、示范如何通过iPad与Procreate软件设计马年新春墙纸,感谢观众的到来与支持。
To bring the appeal of both papercutting and digital creation to a wider audience, the collaboration was accompanied by two interactive programs—one online and one in person.
On January 10, Fenwan appeared at Apple Store Jing'an, Shanghai, where she led a Today at Apple Chinese New Year workshop, "Create a Year of the Horse iPhone Wallpaper with Chen Fenwan on iPad." During the session, she shared the story behind the collaboration and demonstrated how to design a Chinese New Year wallpaper using an iPad and the Procreate App. Thank you to everyone who joined and made the event so memorable.
(据说是库克之后首位登上该直播间的嘉宾,好叻啊丸🥺)
It’s said that Fenwan was the first guest to appear on the livestream after Tim Cook, so proud of you 🥺
当晚,她受邀亮相抖音Apple Store官方旗舰店直播活动,现场分享此次联名系列的创作思路,开展适配新年的剪纸图案iPad绘制教学,带领观众近距离体验数字工具与传统艺术相融的创作乐趣。
That evening, she was also invited to appear on the Apple Store Official Flagship Store livestream on Douyin, where she shared the creative thinking behind the collaboration and demonstrated how to design Chinese New Year papercutting patterns on the iPad. Through the session, audiences were invited to experience firsthand the creative possibilities that emerge when digital tools meet fine art.
最后,以粉丸的一句分享结尾。
Let us end with what Fenwan had shared at the event.
“热爱不需要坚持,只需要继续热爱。”
“Passion doesn't require perseverance—it only asks that you keep loving it.”
* 仲 有 花 絮 *
hidden scenes and bloopers