可口可乐龙年限定罐

Coca Cola
Chinese New Year of the Dragon Limited Edition Can

可口可乐 x 陈粉丸

Coca Cola x Chen Fenwan

2024

龙在粉丸看来始终有无限创作空间—— 作为在中国传统文化长河中被口耳相传或文本记载无数次的神兽,龙却从未在形态上有过准确的定义。谈起龙的大小,都是皆如“大则兴云作雨,小则隐介藏形”这样的玄妙之述。于是,粉丸将其视作想象力的舞台,从《不息》伊始,以手中画笔裁出不止息的龙鳞并在作品中屡次革新,是以具首不见其尾,正如她无休止的耕耘。

十二纪一轮转,2024新春即为中国龙年,与品牌可口可乐携手合拍,以独一无二版本的龙之形象为引,粉丸在可乐罐身上将想象力的龙鳞聚合为共同的团圆之祝愿。

For Fenwan, the dragon represents an endless wellspring of creative potential. Throughout Chinese cultural history, this mythical creature has been described countless times in oral traditions and written texts, yet it has never been confined to a single, definitive form. Descriptions of dragons often employ poetic ambiguity, such as "large enough to summon clouds and rain, small enough to hide within a pebble." This fluidity of form provides Fenwan with a canvas for her imagination.

Beginning with her work Infinite, Fenwan has used her artistic prowess to craft intricate, ever-evolving dragon scales, continually innovating in her pieces. Her depictions often show the dragon's head while leaving its tail to the imagination, mirroring her own ceaseless artistic journey.

As the zodiac cycle turns, 2024 ushers in the Year of the Dragon in the Chinese calendar. In a collaborative effort with Coca-Cola, Fenwan has created a unique dragon design for their cans. She has woven her imaginative dragon scales into a cohesive pattern that symbolizes wishes for unity and reunion, beautifully merging traditional symbolism with contemporary design on this iconic beverage packaging.

“从来没有人能阐明⻰的⻓度
它似乎就是一种无限的象征
遨游于想象之中

每十二年
我们的想象力都会变成一片片鳞片
所有人聚合相加
变成一条无限蜿蜒的⻰
这是相聚的力量
也是想象的魅力”

"The true length of a dragon has never been defined, it exists as a symbol of infinity, soaring through the realms of our imagination.

Every twelve years, our collective imagination manifests at countless scales.
As these scales from each individual come together, they form an endlessly winding dragon.
This embodies both the strength of unity and the allure of imagination."

创作过程 Creation Process

Step1:
联想「可乐」与新年,团聚共饮的美妙画面便会涌上心头。通过龙鳞聚合与龙作为东方意象的无限隐喻,粉丸成功将这些关键词并联成我们的2024新春故事。

The association of Coca-Cola with the New Year evokes heartwarming images of families and friends gathering to share drinks. Fenwan masterfully weaves these concepts into our 2024 Chinese New Year narrative by using the aggregation of dragon scales and the dragon's infinite symbolism in Eastern culture.

STEP 2:

从「聚鳞成⻰」概念出发,粉丸针对⻰鳞形态作了更具体的想象。

且受传统⻰形⻛筝「分节成串」启发,她在创作中将⻰的循环单元具象化为一个个圆形团纹。由此,⻰鳞也就有了更为丰富的表达形式:圆圆不绝,盘⻰无限。

Inspired by the concept of "scales uniting to form a dragon," Fenwan reimagined the traditional depiction of dragon scales. Drawing inspiration from segmented dragon kites, she visualized the dragon's repeating units as a series of circular patterns. This innovative approach allowed for a richer expression of dragon scales: endless circles forming an infinitely coiling dragon.

STEP 3:

龙身则实际上由五组图案各异的圆形「皮球纹」无限组合而成。(图中非最终版本)

The dragon's body is composed of five distinct circular "ball patterns" combined in endless variations. ( Note: The image referenced is not the final version )

STEP 4:

再进一步转译到可乐罐身,粉丸手中以圆形为单元基础的⻰身盘旋跃动。

图必有意,意必吉祥。粉丸在图案⻛格与工艺应用之间求取平衡,选用「皮球纹」作为⻰身的表达形式,以呼应此中国传统纹样中「团圆,圆满」。

When translating this design onto the Coca-Cola can, Fen Wan's dragon, formed from these circular units, appears to coil and leap dynamically around the surface.

In Chinese culture, every pattern carries meaning, and each meaning is intended to be auspicious. Fen Wan carefully balanced artistic style with practical application, choosing the "ball pattern" to represent the dragon's body. This choice echoes the traditional Chinese symbolism of "reunion and perfection" associated with circular forms, adding layers of cultural significance to the design.

龙年限定罐正式发布!

Chinese New Year of the Dragon Limited Edition Can Officially Unveil

可口可乐龙年限定罐将强调“聚”之美妙。在艺术家的想象中,在每一纪 (即十二年) 的⻰年到来之时,我们的想象力都会化身为一片片「鳞」,通过新年团圆、美好相聚、祝福相融这样神奇的聚合,幻化成一条「想象之⻰」,携相聚之力量、想象之魅力,⻜向新年。

The Coca-Cola Year of the Dragon limited edition can will highlight the beauty of "gathering." In the artist's imagination, with the arrival of each Year of the Dragon (every twelve years), our imaginations transform into scales. Through the magical convergence of New Year reunions, joyful gatherings, and shared blessings, these scales form a "Dragon of Imagination," embodying the power of unity and the allure of creativity as it soars into the New Year.