陈粉丸担任乐高®玩乐大使,
剪下一片“愿望森林”

Chen Fenwan Takes on the Role of LEGO®’s new Global Play Ambassador, Creating a Piece of The Forest of Wishes

乐高® x 陈粉丸

LEGO® x Chen Fenwan

2024

       在这个玩乐的价值被日益低估的世界,乐高集团“释放玩乐超能力”全球品牌项目再度开启,在法国巴黎 La Gaîté Lyrique 开设了首个“玩乐超能力空间”。“玩乐超能力空间”挑战了传统艺术画廊中“请勿触摸”的规则,将其改造成充满活力的沉浸式互动空间,让大人和小孩乐在其中。让孩子和家人可以通过玩乐进行探索、创造和交流。

        陈粉丸受乐高集团邀请,担任“乐高玩乐大使”,携手来自世界不同国家、拥有不同文化背景的玩乐大使们——法国插画师 Aurélia Durand 和加拿大乐高雕塑艺术家 Ekow Nimako,在乐高全球品牌发展副总裁 Alero Akuya 和巴黎概念买手店 Colette 联合创始人兼创意顾问 Sarah Andelman 的带领下,赋予儿童和家庭以玩乐的超能力,鼓励他们通过玩乐的力量,共同创造一个全新的世界。每位艺术家都在此呈现了独特而充满趣味的作品,让孩子们可以完全沉浸在乐高的世界。玩乐不仅是童年的专属,更是通往想象力和创造力的重要途径。

In a world where the value of play is increasingly overlooked, LEGO® Group’s Play is Your Superpower campaign has returned with the opening of the first LEGO® Superpower Studios at La Gaîté Lyrique in Paris. Unlike traditional art galleries with the “Do Not Touch” rule, Superpower Studios transforms this into a vibrant, immersive, and interactive space where children and adults can enjoy themselves. It provides a platform for families to explore, create, and connect through play.

Invited by LEGO®, Chen Fenwan joins Global Play Ambassadors—French illustrator Aurélia Durand and Ghanaian-Canadian LEGO sculptor Ekow Nimako—guided by Alero Akuya, Vice President of Global Brand Development at LEGO®, and Sarah Andelman, Colette co-founder turned creative consultant. Together, they empower families and children with the superpower of play, encouraging the creation of a new world fueled by imagination. Each artist contributes a unique and engaging experience, allowing children to immerse themselves fully in the LEGO® universe. Play is not just for children—it’s a vital bridge to imagination and creativity for everyone.

从左至右依次为Aurélia Durand, Ekow Nimako, Alero Akuya, Sarah Andelman和粉丸
Cover from left: Aurélia Durand, Ekow Nimako, Alero Akuya, Sarah Andelman and Fenwan

法国巴黎La Gaîté Lyrique的“玩乐超能力空间”, 2024.09.11 - 09.16 向公众免费开放
Lego Superpower Studios at La Gaîté Lyrique, Paris. Free Entrance during 11 Sep - 16 Sep 2024

        粉丸的《对称的自然》系列创作始于2019年,这一系列以剪纸艺术为核心,结合了“对称”的美学与自然的哲思,在这五年间生根发芽、茁壮生长。此次与乐高集团的合作,为这一系列注入了新的生命——装置由180万颗乐高积木搭建而成,塑造出如同传统剪纸般精细又充满层次感的装置景观,既承载着剪纸的灵魂,又展现出乐高积木独特的质感与结构。这是一片色彩斑斓的森林,粉色和其他柔和的颜色扑面而来。

Chen’s A Symmetrical Nature series, which began in 2019, centers on paper-cutting art, merging the aesthetic of symmetry with contemplations of nature. Over five years, the series has flourished. The collaboration with LEGO® breathes new life into this collection, with an installation crafted from 1.8 million LEGO® bricks. The result is a finely layered landscape that mirrors traditional paper-cutting art while highlighting LEGO® bricks’ distinctive texture and structure. A colorful forest emerges, filled with soft hues like pink, welcoming all who enter.

        装置的核心概念来源于中国文化中的许愿树传统。数百年来,人们会在枝繁叶茂的大树上挂满写有心愿的红绸,认为通过这种方式,可以传达自己的愿望和祈祷。愿望挂得越高,人们越相信愿望能够成真。在《对称的自然:愿望森林》中,乐高积木取代了红绸,成为许愿的媒介。孩子们可以亲手搭建提前准备好的乐高种子,将其添加到这片不断生长的森林中,种下属于自己的梦想,并成为作品的一部分。这种互动的设定使其超越了单纯的艺术呈现,成为大家心愿的集合。

        “用玩乐持续浇灌,我们将会收获不断生长的想象力”,这是粉丸创作时的想法。于是,“森林”中的树根被手牵手的“快乐人仔”们围成圈,如同孩童们运用想象力围绕着树木嬉戏,树干采用乐高积木块模仿剪纸图形的镂空效果,整个空间沐浴在不断变化的光线中。随着灯光的变化,乐高砖块的色彩与质感仿佛拥有了呼吸,为整个装置营造出静谧又富有诗意的氛围。而观众们的参与,则让这片“森林”真正“生长”起来,每一颗新加入的乐高种子都象征着一份新的希望。

The core concept of this installation draws inspiration from the Chinese tradition of the "wish tree." For centuries, people have hung red ribbons on thriving trees, believing that doing so would carry their wishes and prayers. The higher the ribbons are placed, the stronger the belief that the wish will be granted. In The Forest of Wishes, LEGO® bricks replace the red ribbons as the medium of wishes. Children can build LEGO® seeds and add them to the ever-growing forest, planting their own dreams and becoming part of the artwork. This interaction transforms the work from a mere display into a collective expression of shared hopes.

“Through continuous play, we cultivate an ever-growing imagination,” says Chen. In the "forest," tree roots are encircled by hand-holding "happy minifigures," symbolizing children playing around trees with their imagination. The tree trunks are constructed from LEGO® bricks, mimicking the intricate cut-out patterns of paper art. The entire space is bathed in ever-shifting light, creating a dynamic atmosphere where the LEGO® bricks seem to come to life. Each new LEGO® seed added by the audience symbolizes a new hope, infusing the “forest” with energy.

图 1:粉丸创作时草稿
图 2:粉丸为《对称的自然:愿望森林》剪下的剪纸元素

Image 1: Chen’s sketch
Image 2: The papercutting patterns for building The Forest of Wishes

        孩子们的亲手搭建和播种,则象征着这棵树被他们的想象力不断浇灌。每一次添砖加瓦,不仅仅是对作品的构筑,更是一场关于愿望与创造力的探索。这片“森林”因此成为了人与艺术、人与人之间的一种连接。

The children’s direct participation in building and planting represents how the tree is nurtured by their imagination. Each new brick added is not just a construction step, but a journey into wish-making and creativity. This "forest" thus becomes a living connection between people, art, and each other.

"成为乐高®玩乐大使,对我来说是一个既兴奋又有趣的经历!我去了丹麦比隆小镇,那里的乐高博物馆充满了童趣和创意,仿佛是进入了一个玩具的梦幻世界。最让我印象深刻的就是我获得了一个属于自己的乐高人仔。

这个乐高人仔根据我自己的形象定制的!它穿着我的标志性服装,甚至有着我自己的发型和面部表情。当我看到这个小小的乐高人仔时,心中感到无比的兴奋和亲切。

我还亲自体验了乐高的创作过程,尝试将一些中国剪纸的元素与乐高拼插结合。乐高的每一个小积木都蕴藏着无限的创作潜力,这让我意识到,无论是剪纸还是乐高,艺术的本质都是通过简单的元素去构建丰富的世界。通过乐高,我学会了如何在乐趣中找到灵感,并将这种灵感带到我的艺术创作中。”

——粉丸

"Becoming a LEGO® Play Ambassador is an exciting and fun experience!" says Fenwan. "I visited the LEGO® Museum in Billund, Denmark, where I was immersed in a world of playful creativity. The experience was almost like stepping into a dream world of toys. What stood out most was receiving my own custom LEGO® Minifigure, modeled after me, with my signature outfit, hairstyle, and facial expression. Seeing that tiny LEGO® figure was incredibly exciting and heartwarming.

I also got hands-on with the creation process at LEGO®, combining Chinese paper-cutting elements with LEGO® construction. Every small brick in LEGO® offers endless creative possibilities. This made me realize that whether through paper-cutting or LEGO®, art’s essence is about using simple elements to build complex worlds. Through LEGO®, I learned how to draw inspiration from play and channel it into my own art.”

——Fenwan

        《对称的自然:愿望森林》不仅展现了艺术在跨媒介合作中的无限可能,也通过乐高这个承载梦想的载体,引导人们重新认识玩乐与创造力的意义。“玩乐超能力空间”旨在将玩乐转化成一种共享的体验,打破障碍,不论年龄、背景或能力,让各行各业的人们联结在一起、创造性地参与。乐高集团以此呼吁我们去相信,玩乐是想象力的源泉,是梦想的温床。它启发我们去关注那些简单却珍贵的快乐时刻,去相信哪怕一点点玩乐的勇气,也能释放改变的超能力。

尽管此次互动展览已于2024年9月16日落幕,但粉丸的《对称的自然:愿望森林》所承载的心意与带来的感动依然存续。种下乐高种子,我们收获的不仅是愿望的象征,更是一份关于玩乐和想象力的珍贵启发。

The Forest of Wishes not only showcases the boundless potential of cross-media collaboration but also invites us to rethink the meaning of play and creativity through LEGO®, a medium that embodies dreams. The Superpower Studios aim to transform play into a shared experience, breaking barriers of age, background, and ability, creating connections between people and fostering creativity. LEGO® Group calls on us to believe that play is the source of imagination and the cradle of dreams, inspiring us to cherish those simple yet precious moments of joy. Even a small act of play can unlock a superpower of change.

Although this interactive exhibition ended on September 16, 2024, the sentiments and inspirations carried by Fenwan's piece still resonate. By planting LEGO® seeds, we harvest not just the symbols of our wishes, but a precious spark of inspiration about play and imagination.

粉丸社交媒体平台使用了近十年的头像(乐高版)
The profile photo that has been used on Fenwan's social media platforms for nearly a decade (Lego version)

** 欢迎收看丸丸的乐高联名Vlog **

ep0:  正式官宣!陈粉丸担任乐高®玩乐大使!
ep0: Official Announcement! Chen Fenwan Becomes a LEGO® Play Ambassador!

ep1: 丹麦考察vlog,与乐高合作啦
ep1: A Tour of Denmark—Collaborating with LEGO®!

ep2:  当考察遇上丸丸生日🧁
ep2: When The Field Trip Meets Fenwan’s Birthday 🧁

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艺术家团队:丸工作室

艺术家/ 陈粉丸
项目总监/ 泽锋
项目经理/ 君君
艺术家助理/ 慧萍 阿婷 阿晓 华哥
行政专员/ 泽凡

图文编辑

文案、翻译及编辑/ 碳酸盐
视频与照片/ 丸工作室 乐高集团

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Artist Team: Wonder Studio

Artist/ Chen Fenwan
Project Manager/ Zefeng
Project Director/ A Jun
Assistants/ Huiping, A Ting, Lin Xiao, Bro Hua et al.
Administration Specialist/ Zefan

Photo & Article

Copywriter & Translator/ Shiyi
Image Credit/ Wonder Studio, LEGO®

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