遇龙河遇上《不息》

When the Yulong River Meets Infinite

巴黎欧莱雅 x 陈粉丸

L'Oréal Paris x Chen Fenwan

2024

2024新年伊始,《不息》之龙璀璨巡游于广西阳朔遇龙河上,寓意风生水起过龙年。

陈粉丸此次携手品牌巴黎欧莱雅,
将带来龙年限定的各款联名产品及礼盒,以下请听丸工作室的详细报道。

At the beginning of the 2024 New Year, the dragon of Infinite splendidly parades along the Yulong River in Yangshuo, Guangxi Province, symbolizing a prosperous Year of the Dragon.

Chen Fenwan, in collaboration with L'Oréal Paris, introduces a range of limited edition co-branded products and gift sets for the Year of the Dragon. Here is a detailed report from the Wonder Studio.

点击观看:「风生水起过龙年」遇龙河活动璀璨现场
Click to play the video: The Splendid Chinese New Year of the Dragon Event at Yulong River

十二纪一轮转,作品《不息》正成为无限想象力的载体与舞台。它作为粉丸与巴黎欧莱雅合作中最核心的意象和美好祝愿,成功将表达具象化。

粉丸在品牌活动现场,《不息》穿梭于各处。

A 12-year cycle forms one complete ring. The work Infinite is evolving into a vessel and stage for boundless imagination. It successfully brings these expressions to life and serves as the central image and heartfelt wish in Fenwan's collaboration with L'Oréal Paris.

Fenwan at the brand campaign, Infinite moves seamlessly throughout the event.

陈粉丸 x 巴黎欧莱雅

「龙腾新年,美礼不息」龙年联名 2024

L'Oréal Paris x Chen Fenwan

Chinese New Year of the Dragon Co-Branding

联名产品、礼盒(部分)与品牌代言人
Co-branded products, partial gift sets, and brand ambassadors

粉丸创作《不息》之初,曾以做一件“做不完”的作品为自我的目标及野心,因而其只见首而无尾,龙身则由一个个龙鳞「节点」组成,可在不同展出空间中变换尺寸、延伸弧度。2018年至今粉丸始终在革新作品的形态,龙也在万千回劳动中不断生长。

与品牌联名的每款产品与礼盒都可视作龙的一部分,龙的「节点」—— 无首亦无尾,代表了《不息》的无限性。

When Fenwan began creating Infinite, she set a goal and ambition to make an endless piece. Thus, the dragon has a visible head but no tail, with its body, made up of individual scale nodes that can change size and extend in different exhibition spaces. Since 2018, Fenwan has continually evolved the form of this work, allowing the dragon to grow through countless iterations.

Each co-branded product and gift set can be seen as part of the dragon, a node — headless and tailless, representing the boundlessness of Infinite.

“只要你想,都能成为腾飞的「龙」”

——女性从来不该被唯一的美所限制。

"As long as you wish, you can become a soaring 'dragon.'

— Women should never be confined by a single standard of beauty.

点击观看联名艺术家创作短片
Click to play the video: Artist Collaboration Creation