兔年UTM红腰子系列
Chinese New Year Limited, UTM Series
资生堂 x 陈粉丸
Shiseido x Chen Fenwan
2023
动则灵
灵而新
十二年一轮转
兔儿跳跃而来
小尾一摇
茶花一开
是艺术家为大家种下的新年想象
2023年春节,粉丸为品牌资生堂创作全新兔年限定形象,合作范围包括UTM红腰子系列、VPN悦薇系列产品的瓶身或外包装设计,及随之延展的衍生品造型。
In the Spring Festival of 2023, Fenwan created a new limited image of the Year of the Rabbit for Shiseido. The scope of cooperation includes the bottle body or outer packaging design of UTM series and VPN series products, as well as the subsequent extension of derivatives.
品牌发布联名内容。
The 2023 CNY publicity from Shiseido.
兔子跳跃,轻盈而健丽。它们虽不符合人们对于力量的惯常想象,却能够通过跃步展现强大的韧性,迈向新的阶段。粉丸借由在山茶花丛中跳跃轮转的六个阶段兔子姿态,融入故事画面及产品不同的使用场景中,以期再次鼓励处于动态发展中的女性力量。
The rabbit jumped, light and healthy. They may don't fit the stereotype of strength, but they are able to leap to a new level of resilience. By setting six stages of the rabbit jumping and rotating in the camellia bush, the artist hopes to encourage the dynamic development of female power.
兔子跳跃的姿态组成为了此次联名合作的最核心故事线。在具有厚度的实体瓶身 (或包装盒) 上,正面未能展现的部分会在侧面和背面实现延续。
Rabbit's jumping posture forms the core storyline of the project. On a solid bottle (or box) with thickness, what is not shown on the front will be continued on the side and back.
在与品牌方确定手稿画面与元素造型后,粉丸及工作室团队还用擅长的剪纸方式,将其制作成微型实体作品:
After confirming the manuscript picture and element with the brand, Fenwan and the studio also made the manuscript into a miniature entity work with paper-cutting :
艺术家种下的新年想象之中,
亦包含对于未知旅程的确信。
陪伴于身旁,
跃步新阶段!
In the New Year's imagination planted by the artist,
Also embraces the certainty of an unknown journey.
By your side,
Step a new stage!